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Case #5

Shoe store

Allbirds.com is the online store for Allbirds, a sustainable footwear and apparel brand. The website features a minimalist design and clean layout, highlighting eco-friendly materials and comfort-focused products. It provides a seamless shopping experience with clear navigation, product details, and international support, while reflecting the brand’s commitment to sustainability and lifestyle values through visuals, storytelling, and responsive design.

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Minimalist, clean design

Simple layout, large visuals, clear typography; emphasizes product quality and sustainability.

Sustainability-focused content & storytelling

Dedicated pages explain eco-friendly materials, carbon footprint reduction, and the brand’s mission.

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User-friendly e‑commerce flow

Intuitive navigation, product categories, variant selection, clear purchase options, and international shipping support.

Responsive lifestyle presentation

Soft colors, natural photography, and integrated messaging reinforce comfort, style, and sustainability values across devices.

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