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Case #8
Online toy store
Lolo.com.ua is a Ukrainian online store for children’s goods — toys, baby furniture, strollers, car seats, hygiene products, and more — designed to offer a wide selection for kids of various ages, with convenient online shopping for parents. The site functions as a “one‑stop shop”: parents can find everything from newborn needs to toys and gear for older kids. It tries to combine broad assortment, accessible pricing and ease of ordering, with filters and categories to help users navigate the large catalog.
Logical categories & structured catalog
Products are grouped by type (toys, strollers, furniture, hygiene, etc.), and the site menu + category structure helps users find what they need.
Filtering and search for easy navigation
On category pages there are filters and a search bar to refine selection by parameters (age, type, etc.), helping manage the large variety of items.
Standard e‑commerce workflow (cart, checkout, order flow)
Users can add items to cart, proceed to checkout or even use “buy in 1 click”; site supports order processing, payment or cash‑on‑delivery, pickup or delivery options.
Wide product range and value‑oriented design rather than luxury UI
The design emphasizes utility and volume: many items, clear pricing, promotions and sales — appealing to budget‑conscious parents rather than focusing on premium visuals.
